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The coffee chain industry is heading for an open road.

The coffee chain industry is heading for an open road.

I'm not at home, I'm in the cafe; I'm not in the cafe, I'm on my way to the cafe. The blue mountains with smoke rings, the cappuccino with dreamy foam and the mocha with milk in the cafe are far away from the hustle and bustle of the city, leaving only a gentle mood and a tolerant mind in these cups of warm black serous. The low melody of the shallow and slow taste is as delicate as the line.

2014-08-12
Small coffee has a way to operate as a cafe.

Small coffee has a way to operate as a cafe.

With the increasing prosperity of our economy, cafes are springing up like bamboo shoots after a spring rain. There are all kinds of coffee shops in the CBD business district, office district and even the streets of residential areas in first-tier cities. The coffee industry is accelerating into a stage of high prosperity, so the practitioners of the coffee industry are facing unprecedented pressure and challenges. Starbucks in an absolutely strong situation, its

2015-04-01
Coffee shop opening guide the design, location, service and marketing of cafes of different sizes are different.

Coffee shop opening guide the design, location, service and marketing of cafes of different sizes are different.

If you want to open a coffee shop, you don't know whether to open an independent coffee shop or join a chain, open a pure coffee shop, or run another one. This is the first choice you face at the beginning of your business. If the start-up capital is not considered, in terms of the gross profit margin, the profit of individual stores is similar to that of joining chain stores, because although the unit price is different, if the franchise fee and business area rent are considered at the same time.

2016-01-07
13 reasons for the failure of opening a coffee shop

13 reasons for the failure of opening a coffee shop

1. Your coffee shop lacks the flavor of life. The creativity and theme of your coffee shop must come from life and be higher than life. Your customers come to the coffee shop to experience life. If your idea or theme is divorced from life, you will never succeed. It sounds simple, but very few people can actually do it. The reason for the failure of many coffee shops lies in the owner of coffee.

2016-05-30
Cafe Entrepreneurship guidance Lecture-Management and Operation

Cafe Entrepreneurship guidance Lecture-Management and Operation

1, the appropriateness of the whole store lighting: we should pay attention to the brightness performance of the competitive store, as well as the effective use of lamps and lanterns. 2, the use of key lighting effect: the effect of store or special display and the use of lamps and lanterns should be appropriate. 3, the shaping of color and store atmosphere: we should grasp the application of the basic tone of the whole store, the color performance of the object suitable for the customer layer and the effect of color matching. 4 、

2015-08-13
Cafe Entrepreneurship guidance Lecture-pre-preparation

Cafe Entrepreneurship guidance Lecture-pre-preparation

Coffee shop is a kind of retail store. Retail is the last link in which goods are transferred to consumers. Due to different operating conditions and contents, a variety of specialized stores are produced, including clothing, food, and food.

2015-08-13
Coffee dispute: why does McDonald's VS Starbucks McDonald's sell coffee?

Coffee dispute: why does McDonald's VS Starbucks McDonald's sell coffee?

What do you think of a brand that is not a coffee attribute and suddenly sells coffee? Most of the reaction was strange, why did he sell coffee? Can he ever sell Starbucks? Maybe we all think it's impossible, but in fact, the brand has made a move in the market. A brand that does not sell coffee has launched a challenge to the core brand that sells coffee, and has led to the emergence of the other side.

2015-08-13
How do you manage the 13 key elements of your coffee shop that need to be concerned about?

How do you manage the 13 key elements of your coffee shop that need to be concerned about?

1. Your coffee shop lacks the flavor of life. the creativity and theme of the coffee shop must come from life and be higher than life. Your customers come to the coffee shop to experience life. If your idea or theme is divorced from life, you will never succeed. It sounds simple, but very few people can actually do it. The reason why many coffee shops fail lies in the theme of coffee.

2016-01-21
Hengyang Sheng & #8226; Marco Cafe leads Urban Fashion Life

Hengyang Sheng & #8226; Marco Cafe leads Urban Fashion Life

Elegant environment San Marco Cafe is a western food brand of Hengyang National Fitness Center Group and a local coffee brand in Hengyang. In addition to inheriting the well-honed coffee production technology, it has also accumulated and formed a product portfolio with southern Hunan characteristics and adapted to a wider range of customer needs, including western food, business set meals, soup noodles, fine porridge, local Hunan cuisine and fruit spelling.

2015-08-14
2016 Shanghai Restaurant chain joining and Digital Management Exhibition

2016 Shanghai Restaurant chain joining and Digital Management Exhibition

2016 Shanghai Catering chain joining and Digital Management Exhibition 2016 Shanghai restaurant chain and Digital managementThe exhibition Exhibition time: August 25-27, 2016 Exhibition venue: Shanghai New International Expo Center (2345 Longyang Road) organizer: China Hotel Association Asian good Food Alliance organizer: Shanghai New Heritage Exhibition

2015-11-19
Coffee chain companies open new fronts in the office

Coffee chain companies open new fronts in the office

Beijing Business News (Reporter Li Duo Chen Keyuan) In Starbucks, coffee accompany you and other coffee chain brands have announced the expansion of stores in China, competing for scattered consumers, Pacific Coffee will target enterprise users, trying to move the coffee shop directly into the office. Pacific Coffee recently announced that it has partnered with Regus to launch Business + Coffee Professional Services to provide industry services to corporate customers.

2015-05-13
Can McDonald's Coffee challenge Starbucks Coffee?

Can McDonald's Coffee challenge Starbucks Coffee?

What do you think of a brand that is not a coffee attribute and suddenly sells coffee? Most of the reaction was strange, why did he sell coffee? Can he ever sell Starbucks? Maybe we all think it's impossible, but in fact, the brand has made a move in the market. A brand that does not sell coffee has launched a challenge to the core brand that sells coffee, and has led to the emergence of the other side.

2015-08-13
Yang Xiaolan: Deo brews coffee with love

Yang Xiaolan: Deo brews coffee with love

Compared with Starbucks, Diou Coffee is an out-and-out Chinese brand. Although it was born 30 years later than the former, it took Dior only six years to have more than 300 stores in nearly 100 cities across the country, leaving Starbucks far behind. In the latest ranking of China's chain catering industry, Diou's enterprise size ranks 16th, becoming China's excellent franchise for three years in a row.

2015-04-09
Coffee consumption in rural areas is highly sought after. Experts explain in detail how to build self-built cafes and operate them.

Coffee consumption in rural areas is highly sought after. Experts explain in detail how to build self-built cafes and operate them.

Beijing, December 2 (Xinhua) according to China Rural Voice China, data show that tea has dominated the beverages sold through rural Taobao service stations across the country so far this year, winning by an overwhelming majority of 91.09%. Coffee currently accounts for only 8.76% of the market share. Interestingly, however, coffee consumption has grown by an average of about 52 per month in the last three months.

2015-12-02
Sum up the operation of 13 failed cafes.

Sum up the operation of 13 failed cafes.

1. Your coffee shop lacks the flavor of life. the creativity and theme of the coffee shop must come from life and be higher than life. Your customers come to the coffee shop to experience life. If your idea or theme is divorced from life, you will never succeed. It sounds simple, but very few people can actually do it. The reason why many coffee shops fail lies in the theme of coffee.

2015-08-06
Starbucks' Rapid expansion Model remains to be tested: it is doubtful whether third-and fourth-tier cities can accept it.

Starbucks' Rapid expansion Model remains to be tested: it is doubtful whether third-and fourth-tier cities can accept it.

At present, domestic consumers' concept of coffee consumption is taking shape, and some people in the industry believe that the coffee market is also expected to exceed 1 billion yuan. At the same time, consumers' concept of coffee consumption is changing from instant coffee to store consumption or ready-to-drink consumption. therefore, in the future, chain coffee stores and ready-to-drink coffee drinks or the mainstream areas of the domestic coffee market, these two areas are also the main investors.

2016-08-19
Coffee experts summarize 13 points of failure of the cafe

Coffee experts summarize 13 points of failure of the cafe

1. Your coffee shop lacks the flavor of life. the creativity and theme of the coffee shop must come from life and be higher than life. Your customers come to the coffee shop to experience life. If your idea or theme is divorced from life, you will never succeed. It sounds simple, but very few people can actually do it. The reason why many coffee shops fail lies in the theme of coffee.

2015-07-23
Challenge Starbucks, small coffee can make a big difference.

Challenge Starbucks, small coffee can make a big difference.

With the increasing prosperity of our economy, cafes are springing up like bamboo shoots after a spring rain. There are all kinds of coffee shops in the CBD business district, office district and even the streets of residential areas in first-tier cities.

2014-05-26
Boutique Coffee Exhibition notice 2015 Shanghai Coffee Exhibition

Boutique Coffee Exhibition notice 2015 Shanghai Coffee Exhibition

Exhibition date 2015-06-10 to 2015-06-12 Exhibition City Shanghai Exhibition address Shanghai New International Expo Center Exhibition name Shanghai New International Expo Center organizer Shanghai Dongchi Exhibition Service Co., Ltd. 2015 Shanghai Coffee Exhibition 2015 10th China (Shanghai) Coffee Exhibition The 10th Chinese (Shanghai) Coffee Expo Coffee Shop

2014-12-12
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